Packaging Design for e-Commerce: Connecting With the Digital Generation

25 minutes + Q&A

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Hernán Braberman en webinar
Hernán Braberman

In the realm of e-commerce, traditional packaging norms fade away, leaving no physical shelf, contextual cues, or size ratios to guide content estimation. However, this void creates exciting opportunities for brand storytelling and direct consumer engagement.

Join us as we explore the dynamic world of packaging design for e-commerce, where new avenues for creativity and connection emerge. Delve into the extended user experience, encompassing conception, transport, unboxing, and final disposal, that shapes the digital consumer journey.

This conference invites you to unlock the immense potential of packaging design for e-commerce, empowering you to navigate the digital landscape with finesse. Gain insights, strategies, and inspiration to captivate the digital generation and create memorable brand experiences at every touchpoint.

Objectives

  • Unveiling how e-commerce challenges us to reimagine packaging design, breaking free from conventional constraints.
  • Discovering the art of seducing consumers through the exhilarating unboxing experience.
  • Exploring the tipping point for considering unique packaging tailored specifically for the e-commerce channel.

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.