The 4 Rules for Breaking the Rules of Packaging Design

30 minutes + Q&A

Back to list
Hernán Braberman conferencista
Hernán Braberman conferencista

The world is changing rapidly and many brands are becoming disoriented, struggling to know how to respond. Packaging innovation is already a necessity in a world where everything is evolving.

Whether in beverages, food, personal care, or household products, the same rule applies: for innovation to have a real impact, the key is to align a deep understanding of consumer wants and needs with the technical-productive capabilities of the organization to achieve technically viable and commercially disruptive innovations.

Packaging is undoubtedly a powerful vector of innovation. It allows to generate an emotional connection with the consumer, to turn commodities into premium brands, to create new consumption opportunities, and, ultimately, to boost sales. The time has come for brands to decide between being victims or protagonists of change.


  • Innovation in packaging as a tool for brand differentiation
  • How can structural packaging design create new business opportunities?
  • What are the 4 rules of packaging innovation?

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.

© Branderman. Todos los derechos reservados 2023.