The 4 Rules for Breaking the Rules of Packaging Design

The world is changing rapidly and many brands are becoming disoriented, struggling to know how to respond. Packaging innovation is already a necessity in a world where everything is evolving.

Whether in beverages, food, personal care, or household products, the same rule applies: for innovation to have a real impact, the key is to align a deep understanding of consumer wants and needs with the technical-productive capabilities of the organization to achieve technically viable and commercially disruptive innovations.

Packaging is undoubtedly a powerful vector of innovation. It allows to generate an emotional connection with the consumer, to turn commodities into premium brands, to create new consumption opportunities, and, ultimately, to boost sales. The time has come for brands to decide between being victims or protagonists of change.