From Agency to Client

Andrés Marantá is the Design Manager at Alpina, Colombia’s leading dairy company.

Andrés leads the design strategy and visual aspects of packaging, brand communication and new launches at Alpina.

With more than 15 years of experience in advertising agencies such as Leo Burnett, Lowe SSP3, Sancho BBDO, JWT and Ogilvy, he has been recognised at the world’s most important creativity festivals. He has worked for brands such as Pfizer, Grupo Ferrero, Postobón, Grupo Aval, Chevrolet, Ecopetrol, Alpina, and P&G.

In this episode, Andrés shares his vision of the importance of beauty in packaging design. He recounts his experience in advertising agencies and his transition to working on the client’s side. We dive into the art and strategy of packaging design, and how working closely with clients can lead to innovative creative work.