Hernán Braberman by Jesús Núñez
To inaugurate the fifth season of BRANDERMAN, I had the honour of being interviewed by Jesús Nuñez.
Jesús is a Mexican entrepreneur with a focus on food innovation, international business and technology. He graduated with Honorable Mention in International Trade with a major in Agribusiness at the Tec de Monterrey. He has postgraduate studies in business management and is the host of the program Plan de Vuelo on Tec Sounds Radio.
In this episode, we explore the decisive influence of packaging design in connecting brands with different generations of consumers, from baby boomers and Generation X, to Millennials and Generation Z. We reflect on how design can be a crucial element in expressing a brand’s stories and values, and I share insights into how brands can stay relevant and engaging in an ever-evolving marketplace.
Inspiring brands to take a new look at their packaging.
Inspiring brands to take a new look at their packaging.