Packaging Design for e-Commerce: Connecting With the Digital Generation

25 minutes + Q&A

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Hernán Braberman en webinar
Hernán Braberman en webinar

When it comes to e-commerce, there is no shelf, no context, no size ratio to estimate content, no multi-sensory stimulus of packaging.

New opportunities open up when the packaging doesn’t have the same needs to stand out or to be protected. When we have more room for brand storytelling or sharing messages with the consumer.

E-commerce requires thinking about a more extended user experience, from conception, transport, unboxing, to final disposal.

Objetives

  • How does e-commerce allow us to rethink packaging?
  • How to seduce consumers through unboxing?
  • When is it time to consider unique packaging for the e-Commerce channel?

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.

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