Packaging Design for e-Commerce: Connecting With the Digital Generation

When it comes to e-commerce, there is no shelf, no context, no size ratio to estimate content, no multi-sensory stimulus of packaging.

New opportunities open up when the packaging doesn’t have the same needs to stand out or to be protected. When we have more room for brand storytelling or sharing messages with the consumer.

E-commerce requires thinking about a more extended user experience, from conception, transport, unboxing, to final disposal.