Rethinking Packaging for the 21st Century

50 minutes + Q&A

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Hernán Braberman dictando conferencia.
Hernán Braberman

Discover the macro forces of consumption: Consciousness, Convenience, Experience and Fi-gital. Learn how brands can protect the health of the planet and meet the expectations of customers concerned about physical, mental and environmental care.

This conference introduces us to the four macro forces that affect and will affect consumption, and that will make us rethink design.

We will analyze how brands adapt to the new consumer scenarios of constant change.

Design, in this context, must respond to the demands of new consumers. 

The key is to embrace the flexibility, speed and customization offered by new digital technologies, offering diverse relevant solutions aligned with the Zeitgeist.

A great opportunity to transform your marketing and design strategies.


  • How are brands responding to the awakening of consumer awareness?
  • The creation of experiences through design as a key tool to connect with new generations.
  • Fi-gital reality: a hybrid between the physical and digital worlds in which consumers will be able to live, work, play and shop.

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.