Packaging Design Playlists

50 minutes + Q&A

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Hernán Braberman
Hernán Braberman

Both songs and packaging tell stories and communicate emotions. Everyone loves stories, but we all like different stories. So, which stories do Baby Boomers, GenX, Millennials, and GenZ want to listen to?

This conference presents the analogy of a design playlist to demonstrate how we can harness the power of packaging design to connect emotionally with each of the four generations.

We will analyze which packaging design strategies work best for each group.

In this talk, we will share a showcase of successful packaging design strategies through images, videos, and songs that will reveal how to reach the heart of your target audience.


  • What are the most important emotions for the Baby Boomers and Generation X?
  • How are Millennials and GenZ changing the packaging design codes?
  • How can we establish emotional relationships with consumers?

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.

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