Strategic Packaging Design

Beatriz Suárez & Miguel Ángel del Baño

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Episode notes

What defines a strategic packaging designer? Beatriz Suárez and Miguel Ángel del Baño are co-founders of MABA design studio in Murcia, Spain.

Beatriz is Strategy Director at MABA, where she manages branding and packaging projects for consumer products. Bea is trained in psychology and design, and holds a master’s degree in neuromarketing, and is a Pentawards judge.

Miguel Angel is the Creative Director of the studio, where he manages and develops projects from conceptualization to graphic execution.

Both are also teachers and direct the Online Master in Strategic Packaging Design at Labasad.

In this episode, we talked about the training of the new generations of packaging designers. They also told me why they believe that designers should ask more and assume less. We also had a lot of fun at the premiere of BRANDERMAN’s table tennis quizz.

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.

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