The Three Tridimage

We’ve reached episode fifty of the BRANDERMAN podcast, and to celebrate I’m bringing you something special. Today the guests are Adriana Cortese, Virginia Gines and Hernán Braberman, the three founding partners of tridimage, and the hosts are Marco Sanguinetti and Pablo Bianchi.

Marco Sanguinetti is an Industrial Designer, Specialised Teacher and Doctor in Design from the University of Buenos Aires. He is a Professor of the workshops “Industrial Design 1-2-3-4” and “Final Project” at the FADU – UBA, and in the subjects “Project Methodology” and “Disciplinary Scenarios of Design” at the University of Rafaela.

Marco is also an outstanding musician in the contemporary jazz circuit with eight albums released.

Pablo Bianchi is an industrial designer, Full Professor at the Faculty of Architecture, Design and Urbanism of the University of Buenos Aires. He is also the director of the Bachelor’s Degree in Industrial Design at the National University of Rafaela, for which he developed the syllabus.

He has also been a Regular Professor at the Faculty of Arts and Design, National University of Misiones. Pablo directs research projects and has been a juror in multiple academic and professional competitions. He has given lectures, workshops and published texts for various institutions. He has curated, among others, the exhibition of the Innovar competition, organized by the Ministry of Science, Technology and Productive Innovation, for which he was an evaluator. His products have been published and exhibited in the country and abroad, are part of the permanent collection of the MAMBA and have been awarded the Good Design Seal.

As an entrepreneur, he was a founding partner of Tónico Objetos and, currently, of Compas, urban composters. In all these fields and activities he tries to decipher how design, culture and sustainability can be positively related, in an approach he has called Postdesign.

In this episode, we talk about some of the lessons the three Tridis have learned during more than 28 years in the world of branding and packaging design.