Martín Broen
Martin Broen is Vice President and Leader of Design Innovation, Design for Sustainability and Product Design disciplines for PepsiCo across all of its brands globally.
Martin is a true systems thinker focused on innovation and problem-solving, responsible for more than 130 patents and the creation of an entire portfolio of innovations and new business models.
In this episode, we talk about some of the lessons he has learned over the years in his role as a Design and Innovation leader within large organizations. Martin explains why prototyping is the key tool of Design Thinking. He also states that packaging is a powerful tool for innovation.
Leader of more than 400 different projects successfully brought to the market, and awarded with more than 150 design awards including IDSA, Good Design, IF, Red Dot, Pentawards, Green good design, Edison, How, CES, Dieline, among many others.
Inspiring brands to take a new look at their packaging.
Inspiring brands to take a new look at their packaging.