Episode 41
Secrets of Gourmet Design
Isabel Cabello
Secrets of Gourmet Design
Episode Notes
Isabel Cabello is CEO and Creative Director at the Andalusian agency Cabello x Mure.
Isabel studied fine arts at the Faculty of Fine Arts at the University of Granada. In 2009 she decided to create her own design company, Isabel Cabello Studio, which will converge in a few years in the agency Cabello x Mure.
Her agency stands out for the design of gourmet products, being recognized in competitions all over the world. These include the Pentawards, The Dieline, DNA Paris Awards and Anuaria.
At the same time, Isabel has not abandoned her career as a visual artist, which continues to nurture her work as a designer.
In this episode, we talk about her transition from fine art to packaging design. Isabel shares with me her relentless pursuit of feeling free in her design process to gain innovative perspectives. She also talks about the importance of authenticity in gourmet brand design.
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