Design Without Surname
50 minutes + Q&A
Brands that need to express their stories through packaging can harness the power of 3D Branding. Merging the three-dimensional and graphic attributes of packaging to the point of making them inseparable allows for an immediate emotional response in consumers.
Seizing 2D and 3D design resources enhances the storytelling capacity of the packaging and creates lasting ties with consumers.
This keynote includes a tour of design projects for global food, beverage, personal care, and household brands. Stories, anecdotes, methodology, and design process where brand identity is communicated through 3D Branding, fruit of the synergy of structural and graphic design.
Objetives
- Packaging storytelling as a strategy for brands to build lasting relationships with consumers.
- How to challenge consumers through packaging designs that tell compelling stories?
- A look behind the scenes at real case studies from different countries, with different cultures.