
50 minutes + Q&A
Brands that need to express their stories through packaging can harness the power of 3D Branding. Merging the three-dimensional and graphic attributes of packaging to the point of making them inseparable allows for an immediate emotional response in consumers.
Seizing 2D and 3D design resources enhances the storytelling capacity of the packaging and creates lasting ties with consumers.
This keynote includes a tour of design projects for global food, beverage, personal care, and household brands. Stories, anecdotes, methodology, and design process where brand identity is communicated through 3D Branding, fruit of the synergy of structural and graphic design.
Inspiring brands to take a new look at their packaging.
Inspiring brands to take a new look at their packaging.