Smart Packaging: When Packaging Gets Superpowers

50 minutes + Q&A

Back to list
Smart Packaging
Smart Packaging

The shopping experience is moving to digital shops and social media. There is no longer a sharp divide between digital and analog life. With less and less time, convenience is paramount in every facet of our lives, even when it comes to packaging.

Finding ways for packaging to provide the consumer with both a physical and digital experience can lead to highly beneficial opportunities for brands.

Suddenly, packaging becomes a canvas for telling stories or providing relevant information. It provides consumers with an immersive experience where they can interact with virtual content in the real world.


  • How can technology enable us to build value by solving common problems in the product value chain?
  • How can we enhance packaging communication through Augmented Reality?
  • A look behind the scenes at some of the most creative and disruptive Smart Packaging projects developed for brands around the world.

Inspiring brands to take a new look at their packaging.

Inspiring brands to take a new look at their packaging.

© Branderman. Todos los derechos reservados 2023.