Smart Packaging: When Packaging Gets Superpowers

The shopping experience is moving to digital shops and social media. There is no longer a sharp divide between digital and analog life. With less and less time, convenience is paramount in every facet of our lives, even when it comes to packaging.

Finding ways for packaging to provide the consumer with both a physical and digital experience can lead to highly beneficial opportunities for brands.

Suddenly, packaging becomes a canvas for telling stories or providing relevant information. It provides consumers with an immersive experience where they can interact with virtual content in the real world.