Packaging Design Playlists
50 minutes + Q&A
Welcome to a captivating exploration of the profound connection between packaging design and emotions, where stories and melodies intertwine to create an unforgettable experience.
Discover the enchanting synergy between music and packaging design as they intertwine to tell captivating stories and evoke profound emotions. Join us on a journey where stories become melodies, and packaging becomes a vessel for connection.
In this conference, we present the analogy of a “design” playlist, delving into the unique stories each generation longs to hear—Baby Boomers, GenX, Millennials, and GenZ—all seeking different narratives.
Explore a comprehensive analysis of effective packaging design strategies tailored to resonate with each distinct group. Uncover the secrets of captivating the hearts of your target audience through a captivating showcase of successful designs, brought to life through vivid imagery, compelling videos, and harmonious songs.
Objectives
- Unveiling the core emotions that resonate with Baby Boomers and Generation X.
- Decoding the shifting packaging design codes shaped by Millennials and GenZ.
- Establishing profound emotional connections with consumers that transcend generations.