The Legal Value of Design

Celia Lerman is a lawyer specialising in intellectual property and new technologies, registered in both Argentina and California. She is a partner at Lerman & Szlak, where she advises and represents companies in the technology field, combining her legal expertise with a deep understanding of the creative world.

In this episode, Celia takes us into the fascinating world where law and creativity converge. We explore the elements of a brand that can be legally protected and the particular challenges faced by packaging designers. We also analyse an emblematic case from the Argentinean market that reveals valuable lessons about the protection of visual identity and the emotional value of brands. Finally, we discuss the new challenges posed by generative artificial intelligence for intellectual property.

A Master of Laws from Stanford University where she was a Fulbright Scholar, Celia has been recognised as a leading lawyer in Argentina by prestigious rankings such as World Trademark Review, IP Stars and Chambers and Partners.