Episode 69
A Design With a Dual Meaning
Boldrini & Ficcardi
The Philosophy of Naming
Scott Milano is the founder of Tanj, a brand naming and language studio based in New York City. Since 2009, he has helped hundreds of brands find names that capture their essence and shape how they’re understood.
In this episode, Scott shares his unique philosophy on naming. We explore contrarian hot takes for CMOs, and why the best names change how we think, feel, and act. If you’ve ever wondered why some names feel right and others don’t, this episode explains it all.
Relevant Links
Episode 68
Mestizo Branding
Claudia Boggio
Episode 67
Tropicalize: Design the Latin Way
David Freyre
Episode 66
From Iceberg to Mountain
María Jesús Vial Valdés
Episode 65
Design with Borogodó
Laila Rotter
Episode 64
The Rhythm of Latin American Packaging Design
Laila Rotter | Pupo Boldrini | Gato Ficcardi | María Jesús Vial | Claudia Boggio | David Freyre | Carolina Ortiz
Episode 63
The Philosophy of Naming
Scott Milano
Episode 62
Gooood Work for Gooood People
Mat & Ben Lyon
Episode 61
The Legal Value of Design
Celia Lerman
Episode 60
Shaping Things to Come
James Pryor
Episode 59
The Art of Packaging Design
Joana-Maria Bauchwitz
Episode 58
From Agency to Client
Andrés Marantá
Episode 57
Crafting Agency Narratives
Roland Gurney
Episode 56
Creating Unforgettable
Alex Bane
Episode 55
Evolution, Not Revolution
William Caruso
Episode 54
Packaging Design Playlists
Hernán Braberman by Jesús Núñez
Episode 53
Harder, Better, Faster, Stronger Lead Generation
Charlotte Ellis Maldari
Episode 52
The Eye of The Musician
Ale Ros
Episode 51
The Design Translator
Ximena O’Reilly
Episode 50
The Three Tridimage
Adriana Cortese, Virginia Gines & Hernán Braberman
